CONCEPT / CONCEPTUALIZATION :
THEME : The main subject of a talk, book, film, music. etc.
PITCH : The level or degree of something. Persuasion.
LOGLINE : A brief summary of the TV program or film.
CHARACTER BIO : A detail description about the character.
SYNOPSIS : statement of a gerneral view in some subject. Heads or short paragraphs giving the whole views.
STORYLINE: The plot/ subplot of the story. The narrative of a work.
TREATMENT: A process or intervention.
DEVELOPMENT HELL: Or also called, " Development Limbo " is a period during which a film or other project is trapped in the development.
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