Hero - ALEX, BIMBO
Heroine - SAM, EMO (SAD)
Villain - UNO / EVA
Comic Relief - (male/female - optional)
SHAMPOO

 Characterization:
(YOU TELL ME WHO THEY ARE, WHAT THEY ARE LIKE, LET ME GET TO KNOW THEM - USING YOUR SCRIPT)
- Special Voice, behaviours, actions
- X-Factor
- Item (eg Mr Bean's green mini, teddy bear)
- Cliches / Stereotypes
- Antagonist /  Protagonist / Supporting

story-telling techniques:
(MUST USE AT LEAST 1 TYPE, YOU CAN MIX AS WELL)
1. journey / quest or goal-achievement / education
2. rivalry / testing
3. discovery / coming of age
4. love / forbidden love
5. problem-solution / question-answer

building story design:
(MUST USE ONE OR MORE OF ITEMS BELOW)
premise - use a statement
concept - how do you want to tell your story? ref to: ministry of silly walks, spam, sample tvcs, etc.
theme - themes & issues relating to target audience
meanings - making sense > what is your key message